MasterClass had an idea that seemed unbelievable as we first spoke it. Would our celebrity instructors be willing to create their own AI personalities to further education around their courses? And would we be able to do their star studded personalities justice with a team of engineers? The answer to both those questions is yes and so MasterClass OnCall was born. Using their classes and surrounding media we trained each AI personality to become the stars that their names were beholden too. To launch this platform we created spots that show just how real these personalities have become. Gordon Ramsey will actually tell you to fuck off in your own kitchen and we’re damn proud of that. This project was made in collaboration with KIDDO films and JOINT editorial, shot by the ultra talented Ben Nakamura Whitehouse.